Midtown Comics is the largest comic book store / e-commerce retailer in the United States, based in New York City. During my time as a graphic designer at the Midtown Comics corporate headquarters, I toyed with the idea of a redesign, but couldn't quite capture what I had in mind. A year and a half later, after I had moved on from the company, I decided to revisit the idea with more experience and a fresh mindset. I aimed to bring the company's image into the contemporary branding design climate.
This identity rebrand is not affiliated with nor commissioned by Midtown Comics.